Thus, advertising fosters unrequited desire and causes unhappiness. Not sure about franchises? a. range of market coverage b. flexibility c. low clutter d. positive consumer attitudes e. interaction of national and local (c; moderate; p. 219) 39. Which of the following is a disadvantage of using newsletters as an advertising medium? c) RAJAR. 12. Therefore, it is said that advertisement encourages the sale of inferior products. It affects other sellers also. Is commission received a revenue? A. According to the critics, advertising has the following disadvantages: (1) Adds to Costs: An organisation has to spend large amount on advertising. Current trends in mobile advertising involve major use of social media such as Twitter, … B. print. Advertising, therefore, leads to unnecessary rise in prices. Get more help from Chegg . C. Advertising is paid for by the sponsoring organization, and publicity is not. C. There are no set ranges for what constitutes a good or bad value. This is the source in which most people learn and base their opinions on about government and political issues. d. Concentrations remain constant at equilbrium even though the ooposing reactions are continuing. While cheap rates, good targeting and analytics are advantageous, it is also easy for people to ignore and distrust online ads. A study reported by Mukesh Bhargava and Naveen Donthu showed that outdoor advertising can have a significant effect on sales, particularly when combined with a promotion. Prohibited Content 3. In this reference it is said that some advertisements are in bad tastes. Advertising is personal, and publicity is nonpersonal in nature. Also setting up online and requires technical expertise which may not be possible for everyone. Another disadvantage of advertising is that it influences the mind of the public and creates a desire and taste for new products that are not necessities and that most cannot afford. Short message life. b) GPS. asked Jun 11, 2019 in Business by jawneewin. Another disadvantage is that although radio has a broader reach than TV, the fact that audiences are often distracted while listening to the radio means that businesses must run ads many more times than they would if they had chosen television. c. Low information content False Advertising Effects , Essay , Advantages , Disadvantages. B. Group of answer choicesa. 40. Some advertisers may think having their name on the side of a bus or on a bus stop bench does not reflect well on the firm. Let’s face it — our phones are by our side most of the day. It has high cost per exposure. Melting snow caused flooding every year. https://quizlet.com/175690604/advertising-final-flash-cards Knowing the drawbacks will help you understand what SEM can and cannot do, which is critical for making the right business decisions. It is biased towards small-cap firms B. If you follow all norms you are a zombie, if you follow none of them you're an outsider. Which of the following is a disadvantage of advertising through the Internet? Ninety-five percent of the time, either the message or the audience is in motion. Numerous entrepreneurs are making the most out of Facebook advertisements. This also makes the network too fast in terms of number of Tweets and sometimes the trust of the network is lost. One disadvantage of advertising is that it? B. High cost per exposure. B) Advertising can be used to build up a long-term image for a product while sales promotion effects can be short lived. The disadvantages are: 1. Since Facebook was launched in 2004, people on the web embraced this social networking site and loved the things it offers. . D) per customer or per product contribution margin is obscured. Quickly memorize the terms, phrases and much more. It has fixed messages for the duration of an exposure. False advertising is the act when someone is telling about the features of something which are wrong in reality. b. Advertising is the backbone of any marketing strategy adopted by a company and almost every business all over the world spend huge sums of money on doing advertisement. Those who hold this opinion are, as a matter of fact, the critics of advertising and they hint at its evils. sunshined August 15, 2011 . Thus, businessmen can earn more at a cost of customers. C. It does not allow much creativity in message design. Image Courtesy : simpli.fi/wp-content/uploads/11037-outdoor-advertising-1.jpg. Start studying Chapter 12: Advantages & disadvantages of magazine & newspaper advertising. The big question is whether advertisement is useful or not and in order to answer this question let’s look at some of the advantages and disadvantages of advertising –. 13) Which of the following statements supports the sales driven approach to the marketplace? Which of the following is least likely a disadvantage of equal weighted index? d. Consumers are assured of uniform product quality. Without it, companies and franchises wouldn’t have an outlet of promoting what it is they are trying to sell and enhance in terms of … In this reference it is said that advertising costs are passed on to the consumers in the form of high prices. C. It does not allow much creativity in message design. A New Role for the Sales Force . Which of the following is not a disadvantage of using outdoor advertising? It helps the company in expanding their reach to global markets and not limiting itself to local market; it is due to advertising that companies like Apple, Nestle, BMW are known all over the world and their reach is not limited to their respective countries. Taking it as a social evil, it can be said that advertisement undermines social values. D. It provides low control of message content. Advantages and Disadvantages of Multiculturalism with Examples. Which of the following is a disadvantage of advertising? There are social norms everywhere. A. encourages impulse buying. While making a critical assessment of advertising’s role the critics focus more on its social role, while defenders present economic argument. Pepe Homes manufactures a range of bathroom accessories and fittings that include bath-tubs, shower stalls, etc. Reach. Over time, a company's ratios change. Customers have to pay high price for the products heavily advertised. Which of the following is not a disadvantage of newspaper advertising? Difficulty in Storing Value 5. A. I can see how the cost of printing the paper and getting it delivered would be a big disadvantage for newspaper advertising. D. It provides low control of message content. Of course, costs vary depending on the medium, with television ads being very expensive to produce and place. 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